Qualitative and quantitative pricing and market research
Which product benefits do the customers perceive and how are these best captured in strong value propositions?
The trade-off techniques cover various methods, such as choice-based conjoint, adaptive choice-based and menu-based.
Which pricing model best exploits customer value, and at what specific prices?
What price premiums do customers accept as fair?
Does your company need a price analysis?
Price optimisation is the most effective lever for an improved bottom line.