Unlock Your Pricing Potential with a Strategic Pricing Review

If you’re considering a pricing improvement initiative but don’t know where to begin, you’re not alone. Many companies sense the opportunity to optimize pricing but lack clarity on which actions will have the greatest impact, how long they’ll take, or what resources they’ll require.

Whether you’re aiming for quick wins or ready to pursue high-impact changes, a structured pricing review can help you make informed decisions with confidence.
Our Pricing Review Services are designed to uncover untapped margin potential through strategic, tactical, and operational pricing improvements. Each review provides a clear roadmap to help you prioritize initiatives, estimate ROI, and align your team around the most valuable opportunities.

Our pricing review packages

Operational pricing Tactical pricing Strategic pricing
Why Common operational pricing challenges—such as unauthorized discounts, unclear or missing pricing policies, and inadequate data or systems support—can erode your margins without you even realizing it. This review assesses whether your organization consistently applies pricing as intended. Tactical pricing decisions—including discounts, price adjustments, and promotional offers—can significantly influence profitability. Many companies lack effective processes and insights in this area, and as a result, fail to realize their full margin potential. This is the focus of the tactical review. Strategic pricing should align with your company’s growth and profitability goals, support market positioning, and form the basis for compelling and segmented value propositions. However, this often isn’t the case—leading to missed opportunities for both short-term margin growth and long-term profitability.
Key areas that are examined
  • Deal-specific pricing
  • List price and discount policy compliance,
  • Bid process efficiency (workflow/bottlenecks),
  • Pricing system support,
  • Process automation,
  • Data availability and accuracy.
 Operational elements plus

  • Periodic price review processes and outcomes
  • Discount policies and structures
  • Competitive insights
  • Value communication
  • Data availability and analysis
 Tactical elements, plus

  • Alignment of pricing with company objectives
  • Customer value understanding
  • Competitive insights
  • Segmentation strategies
  • Willingness-to-pay insights
  • Pricing organization and governance
Potential* Improved efficiency in day-to-day pricing operations* Typically 2-3% net margin improvement* Typically 5-10% net margin improvement*

Each pricing review identifies key areas for improvement and provides an estimate of the potential value—helping you prioritize the most impactful opportunities. Please note that the reviews highlight what can be improved, but do not prescribe detailed solutions or implementation steps.

A typical review takes 4–5 weeks from kickoff to presentation of findings.

Optional Add-on:
While the standard review focuses on your internal pricing capabilities, you can choose to include customer interviews to gain external perspectives on value perception and pricing alignment.

Don’t let margin opportunities slip away due to outdated pricing structures, manual errors, or missed tactical moves.

Take the First Step Toward Smarter Pricing

Contact us today to discuss which pricing review is right for your business—and start turning pricing into a competitive advantage.