Contribution’s services
Strengthen your company’s market share through pricing and updating your go-to-market.
Contribution optimises:
- Target group’s feature and product preferences
- Concept interest
- Price strategy, price modelling and price level
- Product portfolio cannibalisation
- Segmentation
and supports:
- Stronger business cases
- Choice of right features / products before development
- Optimised prices and capitalisation
- Clarification of market potential
- Stronger value proposition and go-to-market
Contribution clarifies:
- Value proposition
- Pricing
- Price segmentation
- Discounts and cost-to-serve
- Price models, such as price adjustment
and supports:
- Better pricing and increased capitalisation
- Strengthened value selling basis
- Go-to-market strategy
- Lean price processing and price politics
- Defining brand value
Businesses we have provided solutions for
“We recently approached Contribution to help us decide on customer value and pricing for 20 different product attributes and even more options, which were on the gross list for a new product platform. Contribution recommended the Advanced Choice-based conjoint methodology and conducted a research project that delivered the answers we were looking for. We were impressed by the methodology, collaboration and analysis carried out by Contribution, and would not hesitate to use them again.”
– Senior Director, Industrial manufacturer
Vi bad for nylig Contribution om hjælp til at afdække kundeværdi og prissætning for 20 forskellige produktattributter, hver med adskillige varianter, som var på bruttolisten til en ny produktplatform. Contribution introducerede os til den “Advanced Choice-based conjoint” metode og gennemført med den en analyse, der gav os de svar vi efterspurgte. Vi er imponerede over metoden og analysesamarbejdet og vil ikke tøve med at anvende Contribution igen.”
– Senior Director, Industriel producent
PRICING IN TIMES OF CRISIS
Download whitepaper
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Generel information:
- Published: 2020
- Language Danish
- Format: PDF
- Price: Free
We Deliver Measurable, Affordable Solutions.
If you would like additional information or have specific queries, please contact us:
- Marmorvej 11a, 2100 Copenhagen, Denmark
+45 50 50 45 49