At Contribution, results speak louder than promises. Over 90% of our clients achieve full ROI on their pricing projects within just 20–60 days—many even faster.

How do we deliver such consistent impact? Our approach combines:

  • Collaborative co-creation and deep data analysis

  • Laser focus on the 20/80 rule—concentrating on the areas that drive the greatest value

  • A flexible, adaptable process tailored to each client’s unique needs

  • Customer-centricity—we optimize pricing not only for our clients but also for their end customers

  • Proven expertise, built over 20 years and 200+ successful projects across diverse industries

Founded in 2005 by Martin Borch, a former Division Manager at one of Denmark’s largest IT companies, Contribution was born from hands-on experience overcoming tough pricing challenges and a conviction that every business can unlock similar gains.

Today, Contribution partners with global enterprises and fast-growing innovators across key sectors including medical devices, industrial products, durable consumer goods, and SaaS/subscription businesses.

Our signature services include:

  • Strategic pricing reviews to uncover hidden opportunities

  • Elimination of unnecessary discounting and margin leakage

  • Packaging and product optimization to maximize perceived value

  • Advanced willingness-to-pay research and value assessments

  • Development of high-performance pricing models, especially for SaaS and recurring revenue businesses

If you’re serious about making pricing your next competitive advantage, contact us and let’s create measurable impact together.