Van Westendorp Price Sensitivity Meter: Understanding Its role in modern B2B pricing
Contents Introduction What is the Van Westendorp model, who [...]
Conjoint Analysis: The best pricing research method for feature-rich products and services
Content list Why use conjoint analysis? [...]
Price Sensitivity Explained: How to Measure and Apply It for Smarter Pricing Decisions
Most companies find themselves having daily or weekly discussions [...]
Price optimization
Introduction: Price Optimization is the #1 profit lever [...]
Price Determination Process
How much should our new product cost? A question [...]
Value proposition
Content list A value proposition (VP) marks [...]
A few Pricing Tips
The vast majority of products have psychological price thresholds. If you have to raise the price beyond these you might as well go all in. Studies of willingness to pay generally disclose one or more psychological price thresholds, which courses...
Discount Management
It is well documented that discount authorities are exploited to the full or almost full by sales reps. Yet, if this is the case, and discounts are too high, one should look at the authority limits before criticizing the sales reps.
Pricing Research
Content list Every single company tries to [...]