Contribution’s services
Strengthen your company’s market share through pricing and updating your go-to-market.
Pricing and portfolio management
Customer requirements and competition increase the need to adjust go-to-market efforts.
Contribution optimises:
- Target group’s feature and product preferences
- Concept interest
- Price strategy, price modelling and price level
- Product portfolio cannibalisation
- Segmentation
and supports:
- Stronger business cases
- Choice of right features / products before development
- Optimised prices and capitalisation
- Clarification of market potential
- Stronger value proposition and go-to-market
Product development and innovation
Use market data to improve development and launching of new products, features and pricing.
Contribution clarifies:
- Value proposition
- Pricing
- Price segmentation
- Discounts and cost-to-serve
- Price models, such as price adjustment
and supports:
- Better pricing and increased capitalisation
- Strengthened value selling basis
- Go-to-market strategy
- Lean price processing and price politics
- Defining brand value
– Senior Director, Industrial manufacturer
“We recently approached Contribution to help us decide on customer value and pricing for 20 different product attributes and even more options, which were on the gross list for a new product platform. Contribution recommended the Advanced Choice-based conjoint methodology and conducted a research project that delivered the answers we were looking for. We were impressed by the methodology, collaboration and analysis carried out by Contribution, and would not hesitate to use them again.”
– Senior Director, Industrial manufacturer
We Deliver Measurable, Affordable Solutions.
If you would like additional information or have specific queries, please contact us: