Contribution

Category: Uncategorized

  • Pricing Research

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    Home About Contribution Services Clients & Cases Blog Contact Pricing Research — Know What Your Customers Will Really Pay ← Back to the Blog In this article: Choosing the Right Pricing Research Method Comparing the Methods What Should You Choose? 1:1 Interviews – Deep, Exploratory Pricing Insights Quantitative Traditional Price Questioning – Data-Backed Pricing Decisions…

  • Discount Management

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    Home About Contribution Services Clients & Cases Blog Contact Discount Management — How to Protect Your Margins ← Back to the Blog Contents Limit the sales rep discount authority Give the seller the full package Reduce contribution margins Challenge the discount history Limit the sales rep discount authority The more limited the authority of the…

  • Pricing Tips

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    Home About Contribution Services Clients & Cases Blog Contact Pricing Tips — What to Know Before You Discuss Prices ← Back to the Blog Contents Pricing thresholds Pricing new products Van Westendorp Price Sensitivity Meter Include price sensitivity in other market research projects Pricing thresholds The vast majority of products have psychological price thresholds. If…

  • Value Proposition

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    Home About Contribution Services Clients & Cases Blog Contact Value Proposition – Maintain Your Product’s Benefits in a Value Proposition ← Back to the Blog Contents The value of a strong value proposition What is a value proposition? What to expect from a good value proposition Do this! How can we help? A value proposition…

  • Price Determination Process

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    Home About Contribution Services Clients & Cases Blog Contact Price Determination Process – Find the Right Price with Price Determination ← Back to the Blog Contents Starting point for price determination of your new product Pricing is part of other essential considerations Concept interest Feature and product preferences within the segment Price determination should be…

  • Price Optimization

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    Home About Contribution Services Clients & Cases Blog Contact Price Optimization: For an Improved Bottom Line, Use Price Optimization ← Back to the Blog Contents Why do most manufacturers have room for price optimization? List price optimization Discount optimization Price optimization and the role of cost-to-serve Price optimization through subscription and new payment models Operational…

  • Price Sensitivity Research Methods

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    Home About Contribution Services Clients & Cases Blog Contact Price Sensitivity Research Methods Explained: How to Measure and Apply It for Smarter Pricing Decisions ← Back to the Blog Contents Van Westendorp price sensitivity meter Gabor Granger pricing research method Price sensitivity through conjoint analysis Sales modeling to estimate price sensitivity Summary of core price…

  • Conjoint Analysis: The best pricing research method

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    Home About Contribution Services Clients & Cases Blog Contact Conjoint Analysis: The best pricing research method for feature-rich products and services ← Back to the Blog Contents Why use conjoint analysis? How conjoint analysis works in practice Key use case: Pricing research Medtech pricing simulation Product and portfolio strategy using conjoint analysis Segmentation via conjoint…

  • Van Westendorp Price Sensitivity Meter

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    Home About Contribution Services Clients & Cases Blog Contact Van Westendorp Price Sensitivity Meter: Understanding Its role in modern B2B pricing ← Back to the Blog Contents IntroductionWhat is the Van Westendorp model, who developed it, and when is it relevant in B2B pricing? What Is the Van Westendorp price model?A look at the four…